Services
Tailored, adapted and cut just for you. Either you are just entering the market or you are already rocking it and want to scale. We are always here to help.
If you play the long game - this is the way to go. Assemble an internal sales team and start building your knowledge base from day 1. We will help you to build the whole playbook, hire the right people and start rolling with your first campaigns.
Intro to data driven B2B sales
How to use data you generate and build a predictable pipeline
ICP (Ideal Customer Profile) definition
Key part of the workshop, diving deep into your ideal customer picture, considering industries, regions, verticals, size & custom data
TAM (Total Addressable Market) capture
Capturing total numbers of accounts you will be able to target
ABM (Account Based Marketing) best practices
Introduction to ABM process, mapping, approaching and closing key accounts
Guidelines to list building
Best practices of to-qualify list building, scraping and never running out of accounts to work on
SaaS pricing
Constructing the best & optimal pricing considering your market, TAM, sales cycle, product complexity and sales model
Sales recruitment process
Best practices of recruiting LRS (Lead Research Specialists), SDR (Sales Development Representatives) and AE (Account Executives)
Weekly KPI’s tracking
Help you track your sales KPI’s, give insights and advice on shifts if necessary
Outreach templates updates and adjustments
Constant help on your outbound messaging, tweaking and providing new templates on demand
Outreach campaign tweaking and adjustments
Constant help on your outbound campaign steps & cadence, tweaking and adjusting it to market needs
CRM setup + best practices
Picking the most suitable CRM for your company, setting it up, and sharing the best practices on how to maximize its effectiveness and keeping it tidy
Cold calls and/or cold emails best practices
Best practices on different cold outreach channels, timing, and message content
Cold email reply system
A system that keeps your mailbox clean and always following up on time. Never drop the ball again!
Full qualification & outreach toolkit
Picking and introducing you to the optimal toolkit for your outreach needs
Demo call best practices
Best practices on constructing and leading a demo/discovery call and making the right next steps
Reporting system
A framework for detailed in-depth weekly KPI’s tracking consisting of key metrics you need to see
We believe that you might have quite some things covered if you already advanced with your sales process. This is the reason why our workshops are completely custom. Feel free to pick out any amount of topics relevant to you and receive a custom offer.
We can lift all the hard work off your shoulders. Take all the fuss out of your sales development process. A dedicated team of lead research specialists & sales development representatives without the in-house expense. Meant for those who are looking for hands-on results.
Email infrastructure + deliverability setup
We will help you to prepare your domain for outbound sales. Including safety assurance and anti-spam measures.
Outbound templates & A/B testing
Based on the best experience worldwide we will design custom messages for different markets/industries/personas/channels. We also have the ability to A/B test these templates on a big scale and tweak them according to results.
Lead generation
Internal sales employees without a proper sales team structure will spend at least 60% of their time on non-selling activities. This mostly consists of lead research. Using our know-how we are able to cover this part productively.
Omnichannel outreach & calendar-booking
A dedicated SDR’s will approach your key accounts using various channels for communication. Email, Phone, LinkedIn, Social, and other channels relevant to your ICP. You will receive calendar invites to qualified business meetings with your key accounts.
Dedicated team (LRS, SDR, Account Manager)
This service includes a team of professionals focused exclusively on your business. Built on the principles of a specialized sales team. LRS will generate leads, SDR will outreach, AM will manage the whole operation and report directly to you.
Weekly sync calls + regular support
A dedicated account manager will report directly to you. Measure what really matters. Get insights and trends to validate your ICP, analyze decision-maker responses, optimize SDR activities, and visualize your top-of-funnel sales success in real-time.
Deliverables/mo
With the minimal team size, we are looking to match these KPI’s (measured on B2B SaaS companies operating in Europe & North America)
Meetings booked:
Worst case = 8
Most likely = 16
Companies outreached: 2400
New opportunities: 7
New clients: 1
SALT works perfectly with startups & scale-up’s that are:
